Tom Brady, along with other celebrities such as Jessica Chastain, Luke Evans, and Cynthia Erivo, shared a post on Instagram claiming that Meta, the company behind Facebook and Instagram, would use users’ photos and information unless they reposted a legal-sounding message to protect themselves.
Despite the intent behind the post, experts have clarified that sharing such statements does nothing to prevent Meta from using user content. Similar posts have circulated online before and this latest one gained traction, even drawing in high-profile figures such as Brady.
“Goodbye Meta AI,” the now deleted IG story statement read.
“Please note an attorney has advised us to put this on, failure to do so may result in legal consequences. As Meta is now a public entity all members must post a similar statement. If you do not post at least once it will be assumed you are okay with them using your information and photos. I do not give Meta or anyone else permission to use any of my personal data, profile information, or photos.”
Brady’s involvement with Meta has been more than just a social media post. Last year, he was featured in Meta’s rollout of celebrity-based AI avatars, where his likeness was transformed into a chatbot named “Bru.”
This virtual version of Brady was designed as a sports debater and quickly became popular among fans. Reportedly, Brady was paid millions to lend his image for the AI-powered character.
During the launch of these AI avatars, Meta CEO Mark Zuckerberg emphasized the goal of creating a more interactive and entertaining user experience.
The Brady chatbot has since drawn attention for its bold comments, including controversial remarks about former NFL quarterback Colin Kaepernick, which led to further discussion about the potential impact of these AI avatars.
