Taylor Swift’s Eras Tour expected to give £300m boost to London’s economy

London is hosting more Eras Tour shows than any other city in the world, with nearly 700,000 people expected to attend across eight dates

Taylor Swift fans are expected to boost the London economy by £300 million when they descend on the capital for the US superstar’s record-breaking Eras Tour, according to a new report.
The singer-songwriter, 34, will play a three sold-out shows at Wembley Stadium from Friday, before she returns to the venue for five nights in August.

London is hosting more Eras Tour shows than any other city in the world, with nearly 640,000 people expected to attend across the eight dates.
To celebrate her arrival in the capital, murals, a special Tube map, a Taylor trail and a series of events have been created to entertain the Swifties.

Wembley Park is hosting two new public artworks including a large mural on the Spanish Steps, which are being temporarily renamed the “Swiftie Steps”.
The steps, which connect Wembley Stadium and the OVO Arena Wembley, will feature Auras created by artist Frank Styles which have been compiled digitally from more than 30 separate physical paintings.